Training

“Selin was a guest lecturer during my Content Strategy program where she presented about social media insights and analytics. This area has a lot of unique terminology and abstract concepts which can be a challenge for students to grasp. She did a brilliant job of explaining these concepts through case studies which provided a real-life element and facilitated deeper learning. Selin has an outstanding future as a facilitator in any discipline she chooses.”

“Simply put, Selin’s class on Google Analytics was one of the best I’ve had yet. She covered a ton of ground in a relatively short period of time, but at no point did I feel overwhelmed by the volume or difficulty of the material because she was clear, eloquent, precise and thorough in her delivery. She managed to weave theory and practice elegantly into a real-life case study that demonstrated high-level, difficult-to-grasp concepts. Her flawless delivery was matched by diligently constructed slides that were designed and written to be understood immediately. I was in awe of how much I took away after one class. The thought of students having her for a whole semester (or more) makes me simmer with jealousy.”

“I would like to take this opportunity to endorse Selin Sheppard who was a guest speaker in my content audit and analysis class at Humber College in the Post Graduate Content Strategy program. Selin was a wonderful presenter and speaker. She was very approachable and used language that was accessible and conscience.

As a student who really struggles with Google Analytics, the way Selin explained how to use Google Analytics in the context of content strategy really resonated with me. She also took the time to answer my many questions.

I’m looking forward to Selin being a speaker again in my class.”